Nissan’s all-electric Leaf small car may be getting the lion’s share of attention these days, but the company’s all-new NV full-size vans are the most researched vehicles the company has ever built, according to Nissan execs on hand in Miami for this week’s first drive with journalists.
Nissan has spent six years creating its North American light-commercial vehicle group from scratch. During that time, a team of former Detroit Three managers and engineers identified full-size vans as a market opportunity because their research showed van owners’ needs were not being met, according to Larry Dominique, Nissan’s vice president of product planning for North America.
“There are no more dissatisfied customers than the people who drive [full-size vans] around, Dominique said. “Most people hate their vans. We asked what needs we could address to make them happier, and that’s what you see in these vans.”
Nissan’s target buyers? Many are current full-size pickup owners who used to be van owners. To attract these buyers, Nissan has combined some of the best attributes of both vehicles in its NV vans.
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